Collaboration Chronicles

Pankaj Taneja

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Service Providers vs OTT Vendors: Who Will Win the Battle of Cloud Data?

A comprehensive infographic on the subject compiling all important researches in the market

Communications Service Providers are reaching the tail end of an era of unprecedented profits driven by mobile voice and messaging revenues. Those days are over.

The strategic dynamics of the market are in the middle of a paradigm shift where communications are increasingly data centric – VOIP, M2M messaging, social messaging, file sharing etc. There is a power struggle between telecom companies, carriers, and service providers on one side and OTT (over the top) vendors (Apple, Microsoft, Google, Skype, WhatsApp) on the other side for control of these new forms of communication.

The question for service providers is straightforward – do they keep watching OTT vendors take over the market, be content with providing access services, and continue seeing a downtrend in APRUs; or do they proactively leverage their strategic strength and claim their stake in the OTT market?

We have created the most comprehensive infographic on the subject compiling all important researches in the market (Chetan Sharma, Gartner, Erricson, IBM, Cisco, Informa, Ovum) which study this question. Please click on the image to see the complete infographic.

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More Stories By Pankaj Taneja

An MBA by qualification, Pankaj Taneja has more than six years of experience in the SaaS and web collaboration industries. Having seen SaaS grow from a niche sector to the next big thing in enterprise technology, he has a great enthusiasm and passion for the sphere. Pankaj has been working for many years at HyperOffice, one of the earliest players in web collaboration since 1998, an industry which now includes solutions from Google, Microsoft, IBM, Cisco, Oracle, Adobe and more. It is amazing being part of a pioneer in collaboration, riding a wave which only promises to grow.